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EBay Business All-In-One for Dummies, 3rd Edition


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Table of Contents

Introduction 1 Book I: eBay Basics 5 Chapter 1: Hooking Up with Online Technology 7 Chapter 2: Navigating through eBay 21 Chapter 3: Signing Up and Getting Started 37 Chapter 4: Knowing eBay Sales 57 Chapter 5: Checking Out the Seller and Leaving Feedback 79 Chapter 6: Bidding to Win 103 Chapter 7: Completing the Transaction 125 Chapter 8: Participating in the Community 141 Book II: Essential Tools 163 Chapter 1: Researching on eBay 165 Chapter 2: Researching Collectible Prices 185 Chapter 3: Five-Star Customer Service Through Eloquent Communications 207 Chapter 4: Letting PayPal Help You Manage the Money 221 Chapter 5: Using eBay?s Management Tools 237 Book III: Selling Like a Pro 261 Chapter 1: Be Sure Your Listings Make Cents 263 Chapter 2: Knowing the Finer Points of Selling 281 Chapter 3: Listing Items for Sale 311 Chapter 4: Listing via eBay?s Turbo Lister 347 Chapter 5: Running Your Business on My eBay 361 Book IV: Sourcing Merchandise 381 Chapter 1: Understanding Online Retailing 383 Chapter 2: Sourcing Merchandise Like the Pros 395 Chapter 3: Selling Other People?s Stuff Online 417 Chapter 4: Sourcing Liquidation and Drop-Shipping 433 Book V: Presenting Your Items 445 Chapter 1: Your eBay Photo Studio 447 Chapter 2: Mastering eBay Photography 463 Chapter 3: Designing Your Website, Listings, and Blogs with HTML 479 Chapter 4: Getting Your Photos Ready for eBay 503 Chapter 5: Getting Your Photos on eBay and the Web 513 Book VI: Extending Your Reach 523 Chapter 1: Developing Your Web Presence 525 Chapter 2: Marketing Tools for Your Web Presence and Social Media 535 Chapter 3: Tapping PayPal Resources to Expand Sales 549 Book VII: Storing and Shipping 557 Chapter 1: Organizing Your Merchandise and Shipping Area 559 Chapter 2: Shipping without Going Postal 581 Chapter 3: Insuring Your Item?s Delivery 607 Book VIII: Power Selling on eBay 621 Chapter 1: Going Pro with eBay?s Selling Manager 623 Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 641 Chapter 3: Attaining PowerSeller and Top Rated Seller Status 657 Chapter 4: Deciding When You Need an eBay Store 667 Book IX: Office and Legal 689 Chapter 1: Getting Legal with the State and the Feds 691 Chapter 2: The Joys of Taxes and Business Reporting 707 Chapter 3: Taking Care of Your Finances 723 Chapter 4: Keeping You and Your Business Secure Online 741 Chapter 5: Networking Your Office 757 Index 767

About the Author

Marsha Collier is a social commerce and marketing expert. Her eBay books in the For Dummies series have combined to sell over one million copies. She has been named to the "Top 20 Women Social Media Influencers" list at forbes.com. Marsha hosts a weekly customer service chat on Twitter at #custserv.

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