Introduction 1 Part 1: Getting a Feel for eBay 7 CHAPTER 1: Why Being on eBay Is Crazy Fun 9 CHAPTER 2: Let's Do It! Signing Up on eBay 21 CHAPTER 3: Finding Your Way Around eBay 33 CHAPTER 4: Ground Central, Your Private, My eBay 49 Part 2: Buying Like an Expert 77 CHAPTER 5: Deal or No Deal? Buying Hacks and Searching Tips 79 CHAPTER 6: Get a Deal: Shopping eBay 101 CHAPTER 7: Winning eBay Strategies 125 CHAPTER 8: Winner! Winner! Chicken Dinner? 137 Part 3: Making Money the eBay Way 153 CHAPTER 9: Selling in Your Slippers for Fun and Profit 155 CHAPTER 10: Time to Sell: Making Your Listing Irresistible 183 CHAPTER 11: Shopping or Selling with an eBay Store 211 CHAPTER 12: Closing the Deal and Shipping It Out 217 CHAPTER 13: Troubleshooting Transactions 243 CHAPTER 14: Increasing Profits with Photography and Other Strategies 263 Part 4: Even More of eBay's Special Features 281 CHAPTER 15: Security: Protecting Yourself Online 283 CHAPTER 16: Understanding the Rules and Getting Help 301 CHAPTER 17: Marketing Sales with Social Media and the Community 321 CHAPTER 18: eBay Bucks, Charitable Buying and Selling, and Going Mobile 337 Part 5: The Parts of Tens 345 CHAPTER 19: Ten (Or So) Golden Rules to Succeed on eBay 347 CHAPTER 20: Ten (Or So) Services to Ease Your Way 355 Appendix: Finding Products to Sell and Catching Trends 369 Index 379
Marsha Collier has been on eBay since the site launched. She's a Top Rated Seller and an expert on using social media to enhance business. Over one million copies of Marsha's bestselling titles on eBay, social media commerce, and online customer service have sold around the world. Forbes magazine named her one of the "Must Follow Marketing Minds on Twitter".