About the Author

Born in Somerset, J. Mac Hulbert is an academic who spent most of his career at Columbia University in Manhattan, where he was the R.C. Kopf Professor of International Marketing. His passion for historic cars has led him to own and compete with a huge variety of machinery, including ERA R4D in the period 2001-15. He has written many books about business, but this long-awaited and thoroughly researched work is his first about cars.