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The Easternization of the West
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About the Author

Colin Campbell is Professor of Sociology at the University of York. His well known book, The Romantic Ethic and the Spirit of Modern Consumerism, has just appeared in a new paperback edition (Alcuin Academic 2005) and he is also author of The Myth of Social Action (Cambridge University Press, 1996), among many other titles.

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"Has the Yogaization of the West really overtaken the McDonaldization of the East? Has a worldview associated with 'the God Within' really achieved a greater salience than one associated with 'the God of the Book'? If so, how and why? This is a powerful, well-argued, and carefully researched historical narrative that boldly throws down a gauntlet to scholars, believers, and skeptics alike. Agree or disagree, it's a damned good read." -Eileen Barker, Professor Emeritus of Sociology with Special Reference to the Study of Religion, London School of Economics"We are in the hands of a master. Both creative and thought-provoking, The Easternization of the West engages with our times. It enables us to reflect on the extent to which the dualisms of the Enlightenment are in the process of being replaced by a monistic worldview. Einstein, with his Spinoza-inspired 'cosmic religion,' would have been most engaged!"-Paul Heelas, Professor of Religion and Modernity, Lancaster University

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