Table of Contents

Introduction.

1. Creating an Auction Listing.

    What the Buyer Sees: Browsing Categories.

    Registering As a Seller.

    Creating an Auction.

    Editing an Auction.

    Choosing a Theme.

    Choosing a Layout.

2. Creating a Simple Description.

    Writing and Previewing Your Description.

    Creating a Heading.

    Using Line Breaks.

    Creating Paragraphs.

    Creating Separator Lines.

    Basic Text Formatting.

3. Adding Pictures.

    Setting Up for Photos.

    Taking the Picture.

    Saving the Picture.

    Removing Extra Background.

    Straightening the Photo.

    Color-correcting the Photo.

    Removing Photo Backgrounds.

    Resizing the Photo.

    Balancing Image Quality and File Size: JPEG Files.

    Uploading Pictures to eBay.

    Adding Images to Your Description.

    Adding Watermarks to Your Images.

4. Arranging the Page.

    Creating a Table of Text.

    Arranging Images with a Table.

    Using Irregular Tables.

    Framing the Description.

    Nesting Tables.

    Wrapping Text Around Images.

    Creating a Section on the Page.

    Aligning Objects to the Left or Right.

    Placing Objects in a Specific Location.

5. Decorating the Page.

    Adding Borders to a Table.

    Adding Borders to Part of a Table.

    Setting Partial Borders.

    Using Border Styles.

    Adding Background Colors to Objects.

    Adding Background Images to Objects.

    Adding a Background Color to the Overall Description.

    Adding a Background Image to the Page.

    Creating a Tiling Background.

6. Styling the Text.

    Changing the Size of Your Text.

    Changing Text Colors.

    Changing the Typeface.

    Allowing for Missing Fonts.

    Using a Span to Style Specific Text.

    Using Strikethrough.

    Adding an Underline.

    Controlling the Space Between Letters.

    Controlling the Space Between Lines.

    Changing the Text Background.

    Using a Bulleted List.

    Using a Numbered List.

    Adding Moving Text.

    Applying General Styles.

7. Creating Links.

    Creating a "Send Me Email" Link.

    Setting the Subject Line on an Email.

    Including the Auction Number in an Email Link Automatically.

    Linking to More Information.

    Opening a New Window.

    Cross-promoting with Images.

    Controlling the Link Appearance.

    Linking to Your Other Auctions.

8. Adding Sound, Video, and Animation.

    Creating a Sound Recording.

    Creating a Sound File from a CD.

    Linking to a Sound.

    Embedding Sound in the Page.

    Adding Video.

    Using Animated (Flipbook) Images.

    Creating a Flash Image.

    Adding Flash to the Page.

9. About Me Pages and eBay Stores.

    Creating an About Me Page.

    Editing About Me HTML.

    Adding Your User Information to Your About Me Page.

    Adding and Grouping Your Items.

    Adding Your Feedback.

    Creating a New Store.

    Customizing the Store Theme with HTML.

    Creating a Custom HTML Store Page.

10. Making Your Listings Stand Out.

    Enabling Users to Search Your Other Auctions.

    Using Click to Enlarge to Maximize Attention.

    Preloading Images.

    Mouseover Effects.

    Adding Your Own Counter or Other Enhancements.

Index.

Promotional Information

eBay sellers, like yourself, understand that creating a professional looking auction page and a professional looking "me" page is key to your business. You are constantly looking for new tips and tricks that will help you deliver a more powerful, effective ad. With competition growing you need to use HTML to pull in prospective buyers. Easy HTML for eBay was developed with input from eBay Power Sellers and provides the foundation that you need and want to make the most of your business, including information on: *Creating an Auction Listing *Creating a Simple Description *Adding Pictures *Arranging the Page *Decorating the Page *Styling the Text *Creating Links *Adding Sound, Video, and Animation *About Me Pages and eBay Stores *Making Your Listings Stand Out

About the Author

Nicholas Chase has been involved in website development for companies such as Lucent Technologies, Sun Microsystems, Oracle, and the Tampa Bay Buccaneers. Nick has been a high school physics teacher, a low-level radioactive waste facility manager, an online science-fiction magazine editor, a multimedia engineer, an Oracle instructor, and the chief technology officer of an interactive communications firm. He has written more than 100 tutorials and articles for IBM's developerWorks and serves as InformIT.com's XML and web services reference guide. He is the author of several books on XML and web development, including XML Primer Plus (published by Sams Publishing). He's currently trying to buy a farm so he and his wife can raise alpacas and mutant chickens. He loves to hear from readers and can be reached at nicholas@nicholaschase.com.