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DAVID ZINCZENKO, editor-in-chief of Men's Health magazine, is the author of the New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to the Today show, and has appeared on Oprah, Good Morning America, and Primetime Live. MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between computer and stovetop.
"We are learning so much [from Eat This, Not That! and Eat This, Not That! For Kids]." --Rachael Ray"I love nutrition, I've gone to nutritionists, but putting it in this kind of stuff that we recognize in our everyday lives with our families, is truly educational. This is great." --Bonnie Hunt, host of The Bonnie Hunt Show"You can still have fun, but there are alternatives." --Al Roker, TODAY