Introduction. Part I: Buying for Successful Selling. Technique 1: Efficient Searching to Find the Best Deals. Technique 2: Gearing Up for Savvy eBay Buying. Technique 3: Bidding to Win. Technique 4: Researching to Save Time and Money. Technique 5: Real-World Sourcing Strategies for Your eBay Business. Technique 6: Qualifying Your Merchandise and Methods. Technique 7: Getting Action When Transactions Go Wrong. Part II: Selling Shortcuts. Technique 8: Building Strategies for Your Sales. Technique 9: Setting Profitable Price Points. Technique 10: Setting Sensible Shipping Costs. Technique 11: Using eBay?s Free Listing Tool: Turbo Lister. Technique 12: Making Multiple Sales without Multiplying Your Work. Technique 13: Tracking Your Auction Action. Technique 14: Boosting Sales through Dynamic Research. Part III: Prettying Up Your Auctions. Technique 15: Getting Great Images for eBay. Technique 16: Prepping and Photographing Clothing. Technique 17: Photographing the Tuff Stuff: Coins and Jewelry. Technique 18: Touching Up Your Photos for eBay. Technique 19: Uploading Your Pictures to a Server. Technique 20: Listing Touchups and HTML without the Headaches. Technique 21: Creating Your Own HTML Templates. Part IV: Finishing Off Your Auctions. Technique 22: Notifying Winners and Sending Invoices. Technique 23: Tracking Payments. Technique 24: Tracking Your Shipments. Technique 25: Leaving Feedback Quickly and Gracefully. Technique 26: Downloading Your eBay Sales Reports. Technique 27: Reporting Failed Transactions to eBay. Part V: Operating Efficiently with PayPal. Technique 28: Understanding PayPal Accounts and Options. Technique 29: Generating Income from Your Web Site with PayPal. Technique 30: Downloading Your Payment History from PayPal. Technique 31: Arranging Shipping Directly through PayPal. Technique 32: Expanding Your Business with PayPal Shops and Tools. Technique 33: Using PayPal?s Little-Known Tools. Part VI: Shipping Made Simple. Technique 34: Selecting the Best Packing Materials. Technique 35: Picking the Right Shipper. Technique 36: Shipping with the U.S. Postal Service. Technique 37: Getting Brown with United Parcel Service. Technique 38: Absolutely, Positively FedEx. Technique 39: Insuring Against the Worst. Technique 40: Making a Claim When Shipping Goes Bad. Part VII: Working the eBay Community. Technique 41: Opening an eBay Store. Technique 42: Building Your Reputation by Becoming a PowerSeller. Technique 43: Becoming an eBay Trading Assistant. Technique 44: Getting the Stamp of Approval from SquareTrade. Technique 45: Meeting Other eBayers. Part VIII: Running an Efficient Back Office. Technique 46: Going Legit with Your Business. Technique 47: Simplifying Your Bookkeeping. Technique 48: Monitoring Your Financial Reports. Technique 49: Keeping Your Records and Data Safe. Technique 50: Avoiding Sick Days by Staying Healthy. Technique 51: Overcoming Accessibility Challenges. Part IX: Acting Like a CEO. Technique 52: Building Business Buying Plans. Technique 53: Knowing Your Customers. Technique 54: Marketing Your eBay Listings. Technique 55: Using Google to Build Your Business. Technique 56: Bonding Your Sales: Raising Bids and GSM. Technique 57: Flying Your Banner on eBay. Technique 58: Co-oping with eBay to Lower Advertising Costs. Part X: The Scary (or Fun) Stuff. Technique 59: Raising Money for Your Favorite Charity. Technique 60: Organizing with Auction Management Tools. Technique 61: Networking Your Office. Technique 62: Keeping Kosher: Staying Away from Spam. Technique 63: Keeping Password Accounts Secure. Technique 64: Letting the World Know All About You, er, Me. Technique 65: Glossary of eBay Sellers? Business Terms. Index.
Marsha Collier is a recognized eBay expert and successful PowerSeller who has appeared on NBC's Today show and ABC's The View. She also teaches eBay University seminars and penned Starting an eBay Business For Dummies.
??eBay sellers in particular may well find (this) worth the money?? (PC Utilities, October 2004)