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Eco Packaging Now
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About the Author

Tony Ibbotson has a career spanning more than 25 years. He has worked across the globe, moving through countries as diverse as Japan, United States, the United Kingdom, and Australia. In that time he has worked with some of the largest multinational companies, including Mars, Walkers, Diageo, and Unilever. In 2005 Tony started The Creative Method, an agency built on the philosophy of big ideas and stellar execution. Its clients include Smirnoff Vodka, Johnnie Walker, Baileys, Suntory, Campari, Wild Turkey, Skyy Vodka, Unilever, Coca-Cola, and PepsiCo. Peng Chong is the art director of Pesign Design. He develops innovative designs, which ensure that the branding and packaging of a product has ecological foresightedness as well as aesthetic appeal. His works have won multiple international awards, including the Red Dot Design Award and World Star Packaging Awards. In 2014, he won the Pentawards Packaging Design Award: Food-Platinum Award (the top award in the food packaging design industry).

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