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The Economics of Attention


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About the Author

Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.


"In this heady glimpse at an electronic universe... [Lanham] maintains that digitized technology can democratize higher education, open up the arts to a full range of human talent and foster a convergence between the two cultures of science and the humanities." - Publishers Weekly "A cohesive and engaging overview of the challenges introduced by electronic publishing upon traditional models of research, instruction, and even the nature of academic departments." - Library Journal"

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