Why culture really matters; how leaders inspire achievement; how trust sustains trade; the causes of catastrophe; promoting participation; reciprocity and revenge; team spirit; intermediators - the middle-class middlemen; from free-riding to philanthropy; distribution and justice; collusion as a moral crusade; small is cosy-intimate relations in small groups; competition between cultures; summary and conclusions.
`The questions raised and the methods and conclusion proposed make this a stimulating book, which can usefully be read and digested both by those involved in day to day business leadership, and also by those charged with designing management and business courses for the industrial leaders of the future.' The Business Economist
`Although many of the components of this argument are familiar ones within the economic literature, there is an elegance about their synthesis here that gives this book a very thoughtful and challenging grasp upon an old and important problem.' Paul Seabright, Times Literary Supplement
'this book makes such a clear case for why culture matters and hence why we shall have to understand culture better' Times Higher Education Supplement
`This work deserves a wide readership, for it shows how an effective culture has a strong moral content ... It is clearly written and the main argument can be understood without the technical details.' Choice
`what is of interest is that Mark Casson provides an analytical framework that can be used to establish under what conditions it might be appropriate to manipulate values so as to affect economic outcomes ... This is a tightly argued and wide ranging book ... business historians and others will find much of interest in this book ... ... there is much more work to be done ... we should be grateful to Mark Casson for pointing the way.' Business History
`a simple account of the processes through which business culture affects national economic performance ... Casson has made a useful theoretical contribution on business culture, a subject that economists have tended to neglect. Scholars with an empirical bent will not be convinced by all his speculations about modern civilization, but they are certain to find his main argument highly informative and stimulating.' Journal of Economic Literature