Using this book Acknowledgements Section 1: Spotting a Business Opportunity 1. An introduction to business enterprise 2. Understanding customer needs 3. Customer demand 4. Market mapping 5. Competition - role and limitations 6. Analysing competitor strengths and weaknesses 7. Understanding the need to add value 8. Invention and innovation 9. Assessing a franchise opportunity Section 2: Showing Enterprise 10. Introduction to enterprise skills 11. Thinking creatively 12. Deliberate creativity 13. Business risks and rewards 14. Calculated risks 15. Other enterprise qualities Section 3: Putting a Business Idea into Practice 16. Introduction to getting it right 17. Estimating revenue 18. Estimating costs 19. Calculating and using profit 20. The role and importance of cash 21. Forecasting cash flow 22. Raising finance 23. Objectives when starting up Section 4: Making the Start-up Effective 24. Introduction to effective start-up 25. Customer focus and the marketing mix 26. Is the customer always right? 27. Limited versus unlimited liability 28. Start-up legal and tax issues 29. Effective, on-time delivery 30. Recruiting the right staff 31. Staff training 32. Motivation Section 5: Understanding the Economic Context 33. Introduction to the economic context 34. Demand and supply 35. Prices in commodity markets 36. Interest rates 37. Exchange rates 38. Changes in economic activity 39. Forecasting economic activity 40. Stakeholders 41. The effect of business and economic activity on stakeholders
The essential textbook for the core unit of the new suite of Edexcel Business Studies qualifications written by the best known figure in the field.
Ian Marcouse is a former senior examiner for Business Studies for a major awarding body, and an experienced teacher. He is Founding Editor of Business Review magazine.
"Sheer genius; the students actually read it for pleasure!" Lisa Fitzpatrick, Lytham St Annes High School, about the first edition "For me, accessibility is the key criterion in deciding whether to purchase a set of textbooks for class use, and I feel that this is the book's best feature. This textbook is engaging and accessible for both students and staff. Not only can it be used in class, but students can also use it independently." Review in Teaching Business & Economics from Jo Bentham, Subject Leader for Business and ICT at King Edward VI High School, Stafford