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Electing the President, 2008
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Table of Contents

Introduction
The National Annenberg Election Survey
1. The Vice Presidential Campaign
2. Campaign Management and Field Operations
3. Campaign Organization and Strategy
4. The Role of Polling
5. Advertising
6. The Campaign and the Press
7. Political Party Panel
8. Democratic/Liberal Panel
9. Republican/Conservative Panel

Index

About the Author

Kathleen Hall Jamieson is Professor of Communication at the Annenberg School for Communication of the University of Pennsylvania, Director of the Annenberg Public Policy Center, and Program Director of the Annenberg Foundation Trust at Sunnylands. She is the author of Everything You Think You Know About Politics . . . And Why You're Wrong, coeditor (with Paul Waldman) of Electing the President, 2000, and editor of Electing the President, 2004, also published by the University of Pennsylvania Press.

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