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Electronic Commerce 2012 Global Edition
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New or Used: 7 copies from $44.95
New or Used: 7 copies from $44.95

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Table of Contents

Chapter 1: Overview of Electronic CommerceChapter 2: E-Commerce: Mechanisms, Infrastructure, and ToolsChapter 3: Retailing in Electronic Commerce: Products and ServicesChapter 4: B2B E-CommerceChapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C CommerceChapter 6: Mobile Commerce and Ubiquitous ComputingChapter 7: Social CommerceChapter 8: Marketing and Advertising in E-CommerceChapter 9: E-Commerce Security and Fraud ProtectionChapter 10: Electronic Commerce Payment SystemsChapter 11: Order Fulfillment along the Supply ChainChapter 12: EC Strategy, Globalization, and SMEsChapter 13: Implementing EC Systems: From Justification to Successful PerformanceChapter 14: E-commerce: Regulatory, Ethical, and Social EnvironmentsChapter 15: Launching a Successful Online Business and EC Projects

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