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Table of Contents

Introduction 1 Elevate 1 Importance of Strategy 3 Top 10 Strategy Challenges 5 GOST Framework 12 Strategy Defined 14 Thinking Strategically 16 1,000-Foot View 21 Discipline #1: Coalesce 23 Patterns in Strategy 26 Systems 32 Platforms 34 Business Model 39 Phase I of the Business Model: Value Creation 40 Phase II of the Business Model: Value Delivery 44 Phase III of the Business Model: Value Capture 48 Profitable Growth 52 Strategy and Innovation 58 Types of Innovation 59 1,000-Foot View 67 Discipline #2: Compete 69 Competitive Condition 73 Leader 73 Challenger 76 Spectator 82 Competitive Advantage 84 Competitive Intelligence 88 Trade-off Zone 91 Indirect Competition 94 Intangible Competition 97 1,000-Foot View 102 Discipline #3: Champion 103 Using Time Strategically 106 Time Trade-Off Techniques 109 Influencing Strategy Commitment 112 Increasing Buy-In with Social Proof 115 Strategic Behavior 119 Practicing Strategic Thinking 122 Developing Strategy Habits 129 Strategy Conversations 134 The Power of Story 138 Creating a Strategy Story 141 1,000-Foot View 145 Conclusion 147 When to Change Strategy 147 Fire Prevention 149 Tactical Evaluation Matrix 151 Strategy Launch Review 153 Strategy Scaffold 155 Strategic I Am 157 1,000-Foot View 160 Notes 163 Index 173 Acknowledgments 181 About the Author 183

About the Author

RICH HORWATH is the CEO of the Strategic Thinking Institute and a New York Times, Wall Street Journal and USA Today bestselling author on strategy. He is a former Chief Strategy Officer and professor of strategy and has appeared on ABC, NBC and FOX TV. Horwath has helped more than 50,000 managers around the world develop their strategic thinking skills and is consistently ranked the #1 speaker on strategy & innovation at national conferences. For More information, visit

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