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A ground-breaking guide to measuring and managing emotions for business success Foreword from Sam Simon, co-creator of The Simpsons Illustrated throughout

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Why emotions matter;
    • Chapter - 02: Branding;
    • Chapter - 03: Offer design, packaging and usability;
    • Chapter - 04: Advertising;
    • Chapter - 05: Sales;
    • Chapter - 06: Retail and service;
    • Chapter - 07: Workplace

About the Author

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).


"This book is fascinating. It has hundreds of useful ways of discovering how consumers say one thing but feel and do another...In today's highly competitive marketplace many products look alike; it is the emotional benefit that can make the difference." Business Executive 20110201 "80% of decisions are made emotionally... Emotionomics gives you a head start." Kevin Roberts, CEO, Saatchi & Saatchi

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