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Employee Engagement for Dummies


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Table of Contents

Foreword xiii Introduction 1 Part I: Getting Started with Employee Engagement 5 Chapter 1: Basic Training: Employee Engagement Basics 7 Chapter 2: The Hard Sell: Making a Business Case for Employee Engagement 15 Chapter 3: Engagement Gauges: Finding Your Employee Engagement Baseline 31 Chapter 4: Motivation Nation: Engagement and Motivation 47 Chapter 5: Talk to Me! The Importance of Communication 59 Part II: Strategies for Driving Engagement 89 Chapter 6: Winning Their Hearts and Minds: Driving Engagement with a Sense of Purpose 91 Chapter 7: People Who Lead People: Engaging Employees through Leadership 105 Chapter 8: Talkin? ?Bout My Generation: Driving Engagement across Generations 121 Chapter 9: Go, Team! Driving Engagement through Team Development 139 Chapter 10: Brandy, You?re a Fine Girl: Driving Engagement through Branding 163 Chapter 11: Game On! Driving Engagement with Gamification 177 Part III: Selecting the Right Employees to Increase Engagement 189 Chapter 12: You?re Hired! Hiring for Engagement 191 Chapter 13: Why Do You Want to Work Here? Interviewing Job Candidates 217 Chapter 14: All Aboard! Onboarding Techniques to Foster Engagement 235 Part IV: Measuring and Recognizing Engagement 245 Chapter 15: Measure Up: Measuring Performance and Engagement 247 Chapter 16: Goal! Setting Performance Goals and Conducting Performance Appraisals 261 Chapter 17: You Win! Rewards and Recognition 281 Chapter 18: Help Me! Helping Struggling Employees 297 Part IV: The Part of Tens 311 Chapter 19: Ten Ways to Engage New Hires 313 Chapter 20: Ten (Or So) Additional Employee Engagement Resources 319 Chapter 21: Ten Ways Engaged Employees Help Your Bottom Line 325 Index 331

About the Author

Bob Kelleher is the founder of The Employee Engagement Group, a global consulting firm that works with leadership teams to implement best-in-class leadership and employee engagement programs. He is the author of Louder Than Words and Creativeship, as well as a thought leader, keynote speaker, and consultant.

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