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The Encore Effect


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About the Author

MARK SANBORN is president of Sanborn Associates, Inc., an idea studio for leadership development, and the author of the national bestsellers The Fred Factor and You Don't Need a Title to Be a Leader. As an award-winning business speaker, he regularly keynotes meetings in the United States and abroad. He lives in Denver, Colorado.


Sanborn's follow-up to The Fred Factor (2004) is rife with prosaic writing and simplistic platitudes about the titular effect that occurs when people transcend routine "performances" and make themselves "indispensable" to their organizations. Lacking the how-to advice its title promises, it overrelies on bulleted factors and lists. While Sanborn's reading is clear, his voice is indistinguishable from those of oily-sounding, bland radio announcers; tuning him out is effortless. Not recommended.-Douglas C. Lord, Connecticut State Lib., Middletown Copyright 2009 Reed Business Information.

Critical acclaim for Mark SanbornThe Encore Effect"The Encore Effect is a much needed guide that teaches us how to bring the world to its feet, by giving the performance of a lifetime." --Linda Kaplan Thaler and Robin Koval, authors of The Power of Nice The Fred Factor"The Fred Factor is a powerful, poignant parable of success. It is revolutionary, yet simple. It is life changing."--Brian Tracy, author of Focal Point and Goals!: How to Get Everything You Want--Faster Than You Ever Thought Possible"Service is the heart of leadership, and one of the finer compliments you could ever receive is 'You're a Fred!' I urge you to read this engaging and insightful book and find out why."--Ken Blanchard, coauthor of The One Minute Manager and The One Minute EntrepreneurYou Don't Need a Title to Be a Leader"Read this book if you want to lead a better life, lead an organization, or lead the way."--Jeffrey J. Fox, author of Secrets of Great Rainmakers "Using his master skills in storytelling, Mark Sanborn enables us all to see that at the heart of it leadership is really about ordinary people achieving extraordinary things."--Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office"If you want to learn to lead--or lead better--read this book."--Marcus Buckingham, author of First, Break All the Rules and Now, Discover Your Strengths

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