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The End of Membership as We Know it


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Table of Contents

Chapter 1 The Making of a Dominant Association 1 Chapter 2 Embracing Change 19 Chapter 3 Offering Better Benefi ts 35 Chapter 4 Furthering Your Reach 59 Chapter 5 Building Online Communities 77 Chapter 6 Redefining Membership 93 Chapter 7 Building a Next Century Association 111 Index 121

About the Author

Sarah Sladek is an experienced marketing and media professional who started researching demographic shifts in 2002.

Concerned about declining engagement in our nation's membership associations, nonprofits, andA workplaces, she founded XYZ University to help organizations identify their competitive advantage, embrace change, bridge gaps, increase ROI, and remain relevant to future generations.

Sarah has authored two books on the generational topic. The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007) was the first book to address the generation gap in membership associations. Shortly thereafter, she authored Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008) and also launched the RockStars@Work Conference, both geared towards bridging the talent gap in the workplace. As a sought-after speaker and consultant, Sarah works with organizations nationwide, providing Next-Generation Intelligence through a variety of mediums: strategic planning, keynotes and workshops, web-based training, marketing campaigns, and special events.

Her expertise has been featured in local and national media, including the Star Tribune, Minneapolis-St. Paul Business Journal, National Public Radio, and Fast Company. She has keynoted events for the American Bar Association, Associated General Contractors, Community Bankers Association, and National Fraternal Congress of America.

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