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Enterprise Growth Strategy

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Table of Contents

Contents: Preface; Enterprise vision; Enterprise vision, strategic planning and structure; Growth strategy initiatives and elements; Growth strategy tools and implementation; People leadership; The strategic execution; Appendices; Index.

About the Author

Dr Dhirendra Kumar is Senior Extension Engineer at North Carolina State University in the USA. He has worked as an engineer, technical adviser and programme manager for Outboard Marine, John Deere, Pratt and Whitney, and Pitney Bowes. Since turning to academia, Dr Kumar has been a researcher, senior lecturer, and a visiting and adjunct professor, holding different posts at the Universities of Iowa, Nebraska, Hartford, Central Connecticut and New Haven. He has written books, instructional manuals, and many conference papers and is a member of a number of advisory boards and scholarship committees. In his current role he advises graduate students on industrial projects and leads projects in organizations external to his university. Dr Kumar is also developing and taping courses for distance learning on topics, such as Enterprise Growth Strategy, Resources Transformation, and Continuous Improvement.


'Bridging the gap between engineering and management to achieve a highly effective business organization is a Herculean task, with commendable texts few and far between. Dr Kumar's new work fits that niche perfectly, using non-academic language and vivid case studies to give a manager superior advice on how to envision, plan, and execute a winning business strategy regardless of the product or industry involved. This is powerful stuff, based upon Dr Kumar's long and successful career in both manufacturing and in the executive suite. Read it, and put it into practice, and both survival and profitability are likely to be one's reward, especially in difficult economic times. My engineering management students will have it in their book lists.' - Alexis N Sommers, Professor Industrial Engineering & MSIE Program Coordinator, University of New Haven, USA '...Masterfully written in practical terms, the text serves as a guide to developing performance excellence by capitalizing on the organization's core competency, vision, and leadership to: 1) refine operations-oriented initiatives; 2) use growth strategy tools; and 3) create an executable strategy that transforms the business to ensure sustainability and growth. It is a must read for those who envision revenue, profitability and growth.' - Dr Deb Manzo, North Carolina State University 'Today's leaders are challenged to focus simultaneously on the top-line and bottom-line. This book contributes a holistic framework and serves as a primer of the tools and approaches needed to implement solutions that address complex organizational challenges. It is an important contribution for people seeking to implement complete solutions in their organization.' - David A. Boulay, Ph.D., Deputy Director, Industrial Extension Service, N. C. State University, USA 'this book is written in a practical, down to earth style...This reviewer finds the book to be a good addition to book shelves of libraries or in the corporates...' - Prem Vrat, Vision - The Journal of Business Perspective

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