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Entrepreneurship, Global Edition
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New or Used: 12 copies from $100.00
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New or Used: 12 copies from $100.00

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Product Details

Table of Contents

Preface


PART 1 Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

PART 2 Developing Successful Business Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART 3 Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART 4 Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising


Glossary

Name Index

Company Index

Subject Index


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