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Table of Contents

1. Entrepreneurship Today 2. The Entrepreneur 3. Starting a New Business 4. Buying an Existing Business 5. Franchising and Other Alternatives 6. Women-Owned and Minority-Owned Businesses 7. Home-Based Businesses 8. Family Businesses 9. New Product Development 10. Business Growth and the Entrepreneur 11. Global Business APPENDIX: The Business Plan: Introduction The Business Plan: Marketing The Business Plan: Management and Personnel The Business Plan: Startup Costs and Financing The Business Plan: Projected Financial Statements The Business Plan: The Legal Section The Business Plan: Insurance

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