How does Fishpond Work?

Shop over 1.5 Million Toys in our Huge New Range


New or Used: 3 copies from $118.94
For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Product Details

Table of Contents

1. Entrepreneurship Today 2. The Entrepreneur 3. Starting a New Business 4. Buying an Existing Business 5. Franchising and Other Alternatives 6. Women-Owned and Minority-Owned Businesses 7. Home-Based Businesses 8. Family Businesses 9. New Product Development 10. Business Growth and the Entrepreneur 11. Global Business APPENDIX: The Business Plan: Introduction The Business Plan: Marketing The Business Plan: Management and Personnel The Business Plan: Startup Costs and Financing The Business Plan: Projected Financial Statements The Business Plan: The Legal Section The Business Plan: Insurance

Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Entrepreneurship: Pearson New International Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top