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In this book Paul Willis, a renowned sociologist and ethnographer, aims to renew and develop the ethnographic craft across the disciplines. Drawing from numerous examples of his own past and current work, he shows that ethnographic practice and the ethnographic imagination are vital to understanding the creativity and irreducibility of experience in all aspects of social and cultural practice.Willis argues that ethnography plays a vital role in constituting 'sensuousness' in textual, methodological, and substantive ways, but it can do this only through the deployment of an associated theoretical imagination which cannot be found simply there in the field. He presents a bold and incisive ethnographically oriented view of the world, emphasizing the need for a deep-running social but also aesthetic sensibility. In doing so he brings new insights to the understanding of human action and its dialectical relation to social and symbolic structures. He makes original contributions to the understanding of the contemporary human uses of objects, artefacts and communicative forms, presenting a new analysis of commodity fetishism as central to consumption and to the wider social relations of contemporary societies. He also utilizes his perspective to further the understanding of the contemporary crisis in masculinity and to cast new light on various lived everyday cultures - at school, on the dole, on the street, in the Mall, in front of TV, in the dance club. This book will be essential reading for all those involved in planning or contemplating ethnographic fieldwork and for those interested in the contributions it can make to the social sciences and humanities.
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Table of Contents

Foreword. Part One: Art in the Everyday. Chapter 1: Life as Art. Chapter 2: Form. Chapter 3: The Social. Part Two: Ethnography in Post Modernity. Chapter 4: The Quasi-Modo Commodity. Chapter 5: Penetrations in the Post Modern World. Chapter 6: Social Reproduction as Social History. Chapter 7: The Ethnographic Imagination and 'Whole Ways of Life'. Appendix. Index

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About the Author

Paul Willis is Professor of Social and Cultural Studes at Wolverhampton University. He is also the Founding Editor of the journal Ethnography.

Reviews

"Willis is at his best in this book when he turns to the data from his 30 years of ethnographic experience. He makes frequest reference to his observations in both Learning to Labor and the 1990, Common Culture, so that readers not yet acquainted with these works will not be at a disadvantage. Indeed, his observations are often so insightful that even those who have read one or both books might be tempted to take them up again." Methodology and Research Techniques "Willisa book is an intriguing attempt to pose questions about doing ethnography in our post--industrial a leisure societiesa ... it presents some genuinely interesting insights and ethnographic vignettes." Discourse & Society

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