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Europe Incorporated
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Table of Contents

A VISION OF GREATER EUROPE. Europea s Second Coming. The New European Zoo. The Northern Bees. The Atlantic Storks. The Southern Gazelles. The Eastern Bears. MANAGING GREATER EUROPE. Organizing for Greater Europe. The Innovation Imperative. Brands, Prices and the Euro. An Integrated Supply Chain. The Continental Back Office. Conclusion. Bibliography. Index.

About the Author

Gianni Montezemolo was born in Italy and educated at the University of Rome and the Harvard Business School. He worked for over thirty years for Buitoni, Pfizer and SC Johnson Wax as a general manager in Argentina, Britain, France, Germany, Italy and the USA. He started subsidiaries in Eastern Europe and was European CEO. He was also chairman of an American--Japanese joint venture. Since 1996 he has been a Director of A.T. Kearney, the leading management consulting firm, helping clients organize business across borders, enter new markets and support innovation. He is running projects in the Ukraine for the European Bank (EBRD), to help the development of private enterprises. He is NE Director of several companies. He lives in London with his wife Joan, and has two children.

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