Download the Free Fishpond App!
Download on the App Store

Android App on Google play

Already own it?

Sell Yours
Home » Books » Business » Economics » General

Evaluating Marketing Actions and Outcomes

Advances in Business Marketing & Purchasing

By Arch G. Woodside (Edited by)

Elsewhere $263 $169   Save $94.00 (36%)
or 4 easy payments of $42.25 with What's this?
Free shipping Australia wide
Ships from local warehouse
New or Used: 20 copies from $168.07
Order Now for Christmas with e-Gift
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Hardback, 672 pages
Other Information: bibliography
Published In: Netherlands, 04 September 2003
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research methods should executives use, as well as avoid using, to go about finding this out. Executive thinking differs fundamentally from scientific thinking in fundamental ways. Scientists and academic researchers are able to choose the problem, whereas in organizations, the problems (and symptoms of problems) are often thrust upon the executive. Scientists focus on a limited number of problems at a time, whereas executives are confronted with a vast number of potential problems and a myriad of possible presentation problem frames. Scientists have the relative luxury of time to explore the problem at hand, whereas executives, particularly CEOs, do not. The intention is for this volume to be read by executives wanting to learn how to reduce overconfidence, and to become more mindful, in making decisions and in learning how to scientifically evaluate the quality of outcomes that follow from implementing decisions.

Table of Contents

Where is the action?, P. Andersson, H. Kjellberg; narratives and case process research, P. Andersson; integrating marketing models with quality functional deployment, S. Aungst et al; stakeholder value creation and firm success, O. Koll; building effective buyer-seller dyadic relationships, M.W. Preis et al; trust and business-to-business e-commerce communications and performance, P. Ratnasingam; examining internationalization of the professional services firm, M.A. Skaates; business-to-business customer value and satisfaction, R.B. Woodruff, D.J. Flint; meta-evaluation, A.G. Woodside, M.Y. Sakai.

EAN: 9780762310463
ISBN: 0762310464
Publisher: Elsevier
Dimensions: 21.79 x 17.83 x 5.64 centimetres (1.12 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling Evaluating Marketing Actions and Outcomes (Advances in Business Marketing & Purchasing) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.