Now Australia's Biggest Toy Store

Turn your Clutter Into Cash with SmartSell.TM Book a Courier Pickup Today!

Evaluating Marketing Actions and Outcomes

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research methods should executives use, as well as avoid using, to go about finding this out. Executive thinking differs fundamentally from scientific thinking in fundamental ways. Scientists and academic researchers are able to choose the problem, whereas in organizations, the problems (and symptoms of problems) are often thrust upon the executive. Scientists focus on a limited number of problems at a time, whereas executives are confronted with a vast number of potential problems and a myriad of possible presentation problem frames. Scientists have the relative luxury of time to explore the problem at hand, whereas executives, particularly CEOs, do not. The intention is for this volume to be read by executives wanting to learn how to reduce overconfidence, and to become more mindful, in making decisions and in learning how to scientifically evaluate the quality of outcomes that follow from implementing decisions.
Product Details

Table of Contents

Where is the action?, P. Andersson, H. Kjellberg; narratives and case process research, P. Andersson; integrating marketing models with quality functional deployment, S. Aungst et al; stakeholder value creation and firm success, O. Koll; building effective buyer-seller dyadic relationships, M.W. Preis et al; trust and business-to-business e-commerce communications and performance, P. Ratnasingam; examining internationalization of the professional services firm, M.A. Skaates; business-to-business customer value and satisfaction, R.B. Woodruff, D.J. Flint; meta-evaluation, A.G. Woodside, M.Y. Sakai.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Management » Science
Home » Books » Business » Economics » General
Home » Books » Nonfiction » Technology » General
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Evaluating Marketing Actions and Outcomes (Advances in Business Marketing & Purchasing) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top