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1. Introduction; 2. The event manager; 3. The event objective; 4. Planning the event; 5. Health & safety; 6. Type of event; 7. When to run the event; 8. Defining your target audience; 9. Audience size; 10. Advertising; 11. Event attractions; 12. Event requirements; 13. Accommodation and services; 14. Event site; 15. Traffic management; 16. Sign posting; 17. Permissions; 18. Car parking; 19. Radio communications; 20. Staffing; 21. First aid; 22. Security; 23. Insurance; 24. Emergency and normal procedures; 25. Formal presentation; 26. Event manager's manual; 27. Money; 28. Accounts; 29. Video diary/evidence; 30. Setting up; 31. Site maintenance; 32. Strip down/clear up; 33. Final debrief &; 34. Final report; 35. Conclusion; Annex A; Annex B; Index.
Des Conway first became involved in event planning and managing in 1980, where he made and saw many mistakes and began to identify what makes an event fail or succeed. Later, and over 18 years, he played a central role in policing a variety of small, medium and large events, where he learned more about what makes an event a success. Lack of planning, lack of understanding and overlooking key issues often make an event far less successful than it should be. That's why he wrote this book - a handbook of information and experience to ensure that your event is a success.