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Events Management
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Table of Contents

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects - Nigel L. Williams Chapter 5: Building an Events Team - Bruce Johnson Chapter 6: Event Marketing - Rumen Gechev Chapter 7: Event Sponsorship - Paul J. Kitchin Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White

About the Author

Nicole Ferdinand is Senior Lecturer in Events Management at Bournemouth University Paul J. Kitchen is Lecturer in Sports Management at the University of Ulster

Reviews

Both leisure and business tourism today are increasingly about events. International event management is steered by the same trends as tourism such as sustainability and social media. Through theory, case studies, and interactive learning resources, this book gives students and professionals the tools they need to tackle the challenges of event management.

-- Jarmo Ritalahti
The best undergraduate text book about events management on the market. The breadth and comprehensive coverage of events management from an international perspective is the major strength of this book. As a student, the chapters are easy to follow, cover the key concepts, purposeful and insightful. The mini case studies throughout the book help the students apply theory in context. The chapters conclude with discussion questions which will be great for tutorials. And finally, the book is supported by a comprehensive website as a learning board for teachers. From a pedagogical perspective, you couldn't have asked the editors and contributors to do anything else. -- Dr Ian Yeoman

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