SmartSellTM - The New Way to Sell Online

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Evolution in Genre


Product Description
Product Details

Table of Contents

Contents: John A. Bateman/Paola Evangelisti Allori/Vijay K. Bhatia: Evolution in Genre: Emergence, Variation, Multimodality - Paola Catenaccio: The Evolution of Business Discourse and the Emergence of the Corporate Social Responsibility Paradigm: An Investigation of CSR Reports - Cinzia Giglioni: Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns - Stefania M. Maci: Investigating Variation in Medical Poster Abstracts - Vijay K. Bhatia: Managing Interdiscursive Space in Professional Communication - Michela Giordano: Trial Proceeding Transcripts as Genre: Decontextualization and Recontextualization - Gillian Mansfield: Anything for a Laugh: Creating and Maintaining Humour from Script to Subtitling in the British TV Situation Comedy - Carmen Sancho Guinda: Alignment Strategies and Genre Variation in Students' Graph Commentaries - Franca Poppi: From Business Letters to E-mails: Balancing Tradition and Change - Maurizio Gotti/Larissa D'angelo: Genre Variation in Mediation Practice: Traditional vs Online Processes - John Bateman: Genre in the Age of Multimodality: Some Conceptual Refinements for Practical Analysis - Carmen Daniela Maier: Transgeneric Multimodal Designs across Business and Academic Communication: the Case of Multimedia Kits - Sandra Petroni: Collaborative Writing and Linking: When Technology Interacts with Genres in Meaning Construction - Luisa Caiazzo: Emerging Conventions in the Verbal Component of the `About' Page of British University Websites - Chiara Degano: Genre Variation in Electoral Campaigns: Adaptation to the Audience in UK Posters and TV Debates.

About the Author

Paola Evangelisti Allori is Senior Professor of English at the University of Rome4 `Foro Italico'. Her research interests include the language/culture interaction in academic and professional discourses as well as comparative analyses of domain specific-discourses and genres in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily.
John Bateman is Professor of Applied Linguistics in the English and Linguistics Departments of the University of Bremen, Germany. His research spans functional linguistic approaches to multilingual and multimodal document design, the semiotics of film, discourse structure, genre, and the relation between language and other semiotic systems.
Vijay K. Bhatia retired as Professor of English from the City University of Hong Kong. He is the CEO and Director of ESP Communication Services and also the President of the Asia-Pacific Association of LSP and Professional Communication. His research spans genre analysis of academic and professional discourses, ESP and Professional Communication.


"This volume is a must for anyone interested in the genre theory and in the notion of genre from different standpoints."
(Miguel F. Ruiz Garrido, ESP Today, 3/2015)

Ask a Question About this Product More...
Write your question below:
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Evolution in Genre: Emergence, Variation, Multimodality (Linguistic Insights) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top