Table of Contents

Acknowledgments.

About the Author.

Introduction.

PART I Something Has to Give.

Chapter 1 Who Are You Listening To?

Chapter 2 Change Is a Choice.

Chapter 3 Rearranging the Chairs on the Titanic.

Chapter 4 Reinvention.

Chapter 5 Every Innovative Business Has a Great Story.

Chapter 6 The Alarm Is Sounding…and We Keep Hitting the Snooze Button.

Chapter 7 The World Is on Fire.

Chapter 8 Our Civilization Is a Pyramid Scheme.

Chapter 9 Five Bright Lights.

PART II Seven-Step Challenge.

Step 1 Do Whatever It Takes to Exceed Expectations.

Step 2 Commit to Daily Measurable Improvement. 

Step 3 Develop an Accountability Matrix.

Step 4 Reinvigorate Your organization Through Multidimensional Thinking.

Step 5 Create a Culture of Shared Sacrifice.

Step 6 Trnsform Your Business Philosophy to a Triple Bottom Line.

Step 7 Dedicate Yourself to a Lifetime of Making a Difference.

30 Day Pledge.

Now Is the Time.

Resources.

About the Author

Robin Crow (Franklin, Tennessee) is an author, speaker, entrepreneur, and one the world's most innovative guitarists. Robin appears to audiences of thousands throughout the world with his unique blend of speaking and musical performance. Crow knows what motivates, drives, and inspires people to be their best, but most importantly, he knows how to help people shift into high gear. Robin's expertise comes from 30 years in the trenches as an entrepreneur and business owner. Robin has forged a remarkable career as a national recording artist and entrepreneur. He has given over 2,000 presentations, published two books, and has appeared on hundreds of television programs. More information at robincrow.com