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Execution to Die for
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Prior to establishing his own management and strategic marketing consultancy in 1987, Graham Haines worked in business development in the UK, Europe and Australia for a major international chemical company. One of the many lessons learned from this experience was that the more people involved in the execution of a particular plan, the harder it was to make it happen. This observation has been reinforced by his consulting experience and over the years, he started to compile a list of the barriers to execution and to sort the barriers into categories depending at which stage in the operational process they occurred. It was at this juncture that Graham Haines recognised the need for a model that covered the entire cycle from planning through to implementation, monitoring, measuring and adapting. Then each barrier would not only have a "home" but they could also be arranged in a logical sequence. The Wagon Wheel Way was the result, a unique model based on the construction, operation and maintenance of an iconic and memorable variant of man's greatest invention. Graham is a Certified Management Consultant and a Certified Practicing Marketer. He has a joint honours degree in Law & Economics from Durham University in the UK and a Graduate Diploma of Education from Melbourne University, Australia. His web site www.planstoreality.com.au contains upwards of sixty articles upon which "Execution to Die For" is based. This is his second book.

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