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Table of Contents

Chapter 1: The Natural Laws of Perception: How the People around You Perceive You and Your Messages
*What You're Up Against: Filters, Lenses and Other Influencers that Distort Your Message
*How Messages and Signals Enter Our Awareness
*How to Communicate for Maximum Impact and Accurately Transmit the Message
*Perceptual Acuity: How to Accurately Perceive Messages from Others
PART ONE: Influencing People and Events - The Foundation for Success in All Communication
Chapter 2: Developing Your Social Intelligence *Social Intelligence: Buzz Word or Survival Skill?
*Doing a 360 - How to Effectively Assess Your SIQ (Social Intelligence Quotient)
*The 7 Keys to Social Intelligence
*How to Boost Your Social Intelligence Quotient in Only 7 Days
Chapter 3: How to Read People and Predict Behavior
*The Top 5 Myths About Interpreting Human Behavior
*How to Become a Human Message Decoder
*Learn How the Pars-Pro-Toto Principle Can Help You Avoid Misjudging Others
*How to Avoid Being Blinded by the Halo-Effect
*Mastering Values and Criteria Analysis to Find Out What Matters to Someone Else
*Secrets from the FBI's files: Catching Liars in the Act
*What Are They Really Thinking? Become an Expert at Reading Body Language
Chapter 4: Engineering Buy-in and Gaining Compliance
*Getting Their Attention and Keeping It - Why It's Harder Than You Think, and What You Can Do
*What You Need to Know About How People Really Make Decisions
*Understanding Human Desire, and How It Can Help You Get What You Want
*Establishing a Strong Interpersonal Connection With Just About Anyone
*How to Inspire and Motivate People for the Long Haul
Chapter 5: Master the Art of Storytelling for Personal and Professional Success
*Why People Are Influenced by Stories
*How to Load Stories with the Key Emotional Ingredients and Engage an Audience's Emotions Through the Story
*Learn to Structure Stories for a More Powerful Effect on Your Listeners
*Use Stories to Inject Humor and Likeability Into Your Communication: Yes, You Can Become Funnier
*Enlivening Your Speeches with a Fitting Personal Story
*The 5 Storytelling Techniques That Help You Convey Complex Ideas Easily and Persuasively
*How You Can Use Stories to Motivate Your Audience to Support Your Goals
Chapter 6: Shortcuts to Influence - The Secrets to Changing Behaviors and Attitudes Fast
*Can You Persuade Without Manipulating? Recognizing Attempts at Manipulation in Yourself and Others
*Navigating the Gray Areas of Persuasion and Influence
*Powerful Insights into What Makes People Change Their Behaviors, Attitudes and Beliefs
*Ten Powerful Techniques You Can Use Right Away to Get What You Want Without Violating Your Conscience
Chapter 7: Secrets to Managing Interpersonal Conflict and Improving Strained Relationships
*Common Causes of Interpersonal Conflict
*How to Recognize and Prepare for Brewing Conflicts
*Good Conflict vs. Bad Conflict
*Ten Powerful Ways to Resolve Negative Conflict, Restore Harmony and Strengthen Interpersonal Rapport
*Don't Be All Ears - The Fine Art of Listening
*How to Use the Power of Empathy to Build Relationships
*How to Nurse a Strained Relationship Back to Health
Chapter 8: How to Hold the Conversations Nobody Wants to Have
*The Anatomy of a Difficult Conversation
*Preparing Effectively for the Difficult Conversation
*Why a Clear Objective Will Make Your Conversations Stronger and Obtain Results
*How to Deal with Emotional Outbursts and Negativity in Conversations
*How to Ask the Questions that Build Receptivity and Trust
*Voice Power: Why Your Vocal Tonality Can Mean The Difference between Conversation Success and Failure
*How to Use Body Language to Send a Message of Compassion, Empathy and Respect
*How to Summarize Your Conversations for Maximum Impact and Positive Conclusions
PART TWO: A Brand Is a Promise - What Does Your Personal Brand Say?
Chapter 9: Why Self-branding Is No Longer a Choice: And What Your Brand Says About You
* The Difference Between Random and Controlled Branding
*Start Thinking "You, Inc."
*How to Develop Yourself Into a Compelling Brand
*How to Maintain and Grow "You, Inc." and Build on Your Success
*What to do When Your Personal Brand Takes a Hit
Chapter 10: Branding 2.0: How to Use the Internet to Build and Expand Your Personal and Professional Brand
*Have You Heard of Tela Tequila and Dan Cook? Two Case Studies on How Real-World Superstars Are Created Online
*How You Can Take Advantage of Social Media like YouTube, MySpace, Facebook and Others While Avoiding the Traps
*The Future Is Archived: How to Build a Consistent Brand that Keeps Building on Itself
*How to Come Up With New Ideas that Keep Your Brand Humming Online
PART THREE: The Age of 24-hour Media - If You're Not "On," You're Out
Chapter 11: How the Media Creates Meaning in the Minds of Your Audience: Powerful Messages and the Art of Spin
*Learn from the Strategies of Top Communications Professionals
*Spin: Why There Is No Such Thing as Unbiased Communication, and How Everything We Say Creates Meaning
*Lessons in Spin from Frank Luntz, Wal-Mart, and BP
*Practicing the Art of Spin: Your Turn to Create Meaning via the Persuasive Rewriting Exercise
Chapter 12: How to Use the Media to Enhance Your Reputation and Raise Your Profile
*Why You Need the Media
*Know the Objectives: Yours and Theirs
*Choosing the "Right" Media to get Your Message Out
*It's a Sound-byte World: How to Craft Compelling Quotes and Messages That Cut Through the Noise and Stand Out
*Can You Play in the Big League? How to Get on CNN, Oprah and TODAY Even When You're Just Starting Out
*How to Master the Art of Q & A: Top Ten Techniques for Responding to Difficult Questions and Enhancing Your Credibility
*Turning the Tables: How to Take Control of a Media Interview that Has Veered Off Course
*What Questions to Ask Prior to the Interview
*The Importance of Grooming and Outfit
Chapter 13: Top 10 Secrets for Success with the Media
*Everything You Need to Know to Turn Media Opportunities into Public Relations and Business Success
PART FOUR: Reputation Management - Your Good Name Is All You Have
Chapter 14: You've Been Googled - What's the Verdict?
*How the Innocent Can Take a Beating on Google: a Case Study
*Why the Search Engines Can Make or Break Your Reputation and What You Can Do to Influence Public Perception
*The Top 10 Most Common Mistakes People Make to Sabotage Their Reputation How You Can Avoid Them
Chapter 15: Reputation Management 2.0
*The Top 5 Misconceptions About a Crisis Situation and Major Threats to Your Reputation
*Crisis Intelligence 101: How to Recognize the Many Faces of a Potential Crisis
*Dealing with a Crisis: How to Prevent the Smoke from Becoming a Fire
*Reputation in Peril: Quick Steps to Effective Crisis Management
*Top Strategies to Protecting Your Good Name
*Crucial Lessons from Movers and Shakers in the World of Politics and Business
Chapter 16:When the Damage Is Done - Repairing Your Reputation, Regaining Credibility and Trust
*Objectively Assessing the Damage
*Why You Need to Know Exactly Who Got Hurt, How and Why
*How Rumors Are Created and How You Can Stop Them Before they Spin Out of Control
*How to Identify Allies and Strategic Partners for Your Comeback
*Designing Your Credibility Comeback Plan Step-by-Step - Ten Secrets to Rebuilding Your Credibility
*You Can't Go Back - How to Reposition Yourself for Future Success
*How to Keep the Trust You've Worked So Hard to Get

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