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Experimental Design


Product Description
Product Details

Table of Contents

What Is an Experiment?
The Research Question
The Relationship between Hypothesis and Task
The Experiment
How to Use This Book

Designing an Experiment
Specificity versus Generality
The Elements of an Experiment

The Task
Task Taxonomy
Which Method Should I Use to Answer My Question?
Naive Participants
Ethics Review
General Guidelines

Free Description
Overview of Free-Description Tasks
Task Description
Specific Variants

Rating Scales
Overview of Rating Tasks
Task Description
Specific Variants

Forced Choice
Overview of Forced-Choice Tasks
Task Description
Specific Variants

Specialized Multiple Choice
Overview of Specialized Multiple-Choice Tasks
Task Description
Specific Variants

Real-World Tasks
Overview of Real-World Tasks
Task Description
Specific Variants

Psychophysiological Measurements
Eye Tracking
Electroencephalography (EEG)
Functional Magnetic Resonance Imaging (fMRI)

Choosing Stimuli
Stimulus Databases

Presenting Stimuli: The Psychtoolbox
Getting Started
Example 1: A Simple Experiment
Example 2: A More Involved Experiment

Statistical Issues
Descriptive versus Inferential Statistics
Descriptive Statistics
Inferential Statistics
Hypothesis Testing
Common Statistical Tests

Free Description, Questionnaires, and Rating Scales
Analysis of Free-Description Data
Rater Agreement and Rater Reliability
Analysis of Semantic Differentials, Similarity Ratings, and Multiple Scales

Force and Multiple Choice
Signal Detection Theory
Receiver Operator Characteristic
Measuring Sensitivity Using d'
Psychometric Functions


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