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Exploring Corporate Strategy with MyStrategyLab
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Table of Contents

1 Introducing StrategyTHE STRATEGIC POSITION2 The Environment
3 Strategic Capability
4 Governance and Stakeholders
5 Strategy and CultureSTRATEGIC CHOICES6 Business-level strategy
7 Innovation & Entrepreneurship
8 Corporate Diversity
9 International strategy
10 Directions & MethodsSTRATEGY INTO ACTION11 Organising for success
12 Enabling success
13 Managing changeSTRATEGY DEVELOPMENT14 Strategy development Processes
15 The Practice of StrategyEPILOGUE: THE STRATEGY LENSES

About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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