1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I

2 The environment

3 Strategic Capabilities

4 Strategic Purpose

5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy

7 Corporate strategy and diversification

8 International strategy

9 Innovation and entrepreneurship

10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies

12 Strategy development processes

13 Organising for success

14 Leadership and strategic change

15 The practice of strategy

Commentary on Part III Strategy in Action

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