1 Introducing Strategy Part I - THE STRATEGIC POSITIONIntroduction to Part I2 The environment3 Strategic Capabilities4 Strategic Purpose5 Culture and StrategyCommentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II6 Business Strategy7 Corporate strategy and diversification8 International strategy9 Innovation and entrepreneurship10 Mergers, acquisitions and alliancesCommentary on Part II Strategic Choices Part III - STRATEGY IN ACTIONIntroduction to Part III11 Evaluation strategies12 Strategy development processes13 Organising for success14 Leadership and strategic change15 The practice of strategyCommentary on Part III Strategy in Action
Your essential guide to the real world of Strategy.