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Eye Tracking Methodology
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Table of Contents

to the Human Visual System (HVS).- Visual Attention.- Neurological Substrate of the HVS.- Visual Psychophysics.- Taxonomy and Models of Eye Movements.- Eye Tracking Systems.- Eye Tracking Techniques.- Head-Mounted System Hardware Installation.- Head-Mounted System Software Development.- Head-Mounted System Calibration.- Table-Mounted System Hardware Installation.- Table-Mounted System Software Development.- Table-Mounted System Calibration.- Eye Movement Analysis.- Eye Tracking Methodology.- Experimental Design.- Suggested Empirical Guidelines.- Case Studies.- Eye Tracking Applications.- Diversity and Types of Eye Tracking Applications.- Neuroscience and Psychology.- Industrial Engineering and Human Factors.- Marketing/Advertising.- Computer Science.- Conclusion.

Reviews

From the reviews:

"The book provides an in-depth overview of the science and applications behind eye-tracking. ... To its merit, the content for each chapter is supplemented with further readings sections, which will allow interested readers to delve deeper in one direction or another. The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic." (Stefan Robila, ACM Computing Reviews, October 2008)

From the reviews of the second edition:

"The four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources. ... the book does offer useful information for those interested in conducting eye tracking studies." (Eva R. Brumberger, Technical Communication, Vol. 55 (3), August, 2008)

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