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FRICTION-The Untapped Force That Can Be Your Most Powerful Advantage
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Table of Contents

Introduction Prologue: Engine of Disruption 1 The Friction Evangelist 2 Retail Disruption-Nineteenth and
Twentieth Centuries 3 Transportation Disruption 4 Digital Disruption 5 The Science of Friction 6 Decision Friction 7 Customer Experience and Friction 8 Technology Friction 9 Friction Within Your Business 10 A World of Friction 11 Bureaucrats and Red Tape Warriors 12 Taxes and Beyond 13 Habits and Productivity 14 Friction Design 15 Nonprofit Friction 16 Friction Everywhere Conclusion: Go Forth and Find Friction Appendix: The Persuasion Slide Acknowledgments Notes Index

About the Author

Roger Dooley is one of the most most-recognized experts in the field of using science to improve marketing, sales, and other business disciplines. An ex-Fortune 1000 strategy executive, Dooley became a successful entrepreneur and direct marketer. He cofounded College Confidential, a web-based business geared to college-bound students and their parents that is became the busiest web property in that space, generating tens of millions of views each month. That business was sold to Hobsons, a unit of the UK-based Daily Mail Group, where Dooley served as VP of Digital Marketing.

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