Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for HuffPost, CBS Moneywatch, and Inc.com.
'An urgent read … Karl Popper for the 21st century.'
*Robert Phillips, former CEO, Edelman EMEA and author of Trust me,
PR is Dead*
'Heffernan is ... a deft storyteller ... Bad "smart thinking" books
offer 2x2 matrices and jargon; good ones offer theory and evidence.
Heffernan steps outside the caregory entirely. She wants us to
engage with the particularities of people, places and the problems
they faced – to empathise with them, reflect on our own lives
and our own careers, and to draw our own
conclusions. Uncharted is ... wise and appealingly
human.'
*Financial Times*
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