For over thirty years Kenneth has been active in the marketing and business force, working for various companies as well as pursuing his own independent projects. He has most recently began publishing introductory books on internet marketing and other various aspects of social media as a way to share his passion and interests with those who are new to these domains. His books aim to be practical, easy to understand and follow. His books also serve as reference guides to those who are already somewhat familiar with the online marketing sector. In his spare time, Kenneth enjoys golfing, fishing, and spending time with his family at their lake house. Kenneth is also an avid cook and enjoys experimenting with different recipes.