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Fairy-Tale Success

Advice for achieving your business goals! Meet Skyler Bouchard, founder and editor-in-chief of NYU's first culinary website, NYU Spoon; Kit Hickey, cofounder of the menswear company Ministry of Supply; and Daisy Jenks, founder of the video and film production company Jenks & Co. These amazing women and countless others have turned their passions into a thriving venture--and now, you can, too! Written by business experts Adrienne Arieff and Beverly West, Fairy-Tale Success not only shares the success stories of innovative female entrepreneurs like Skyler, Kit, and Daisy, but also offers real-life strategies for launching your own business. Arieff and West guide you through the entire process, with important entrepreneurial lessons that show you how to turn your ideas into a reality and teach you the skills needed to ensure your business's sustainability. You'll find thought-provoking exercises and quizzes, sample budgets, and examples of successful marketing strategies that will help you design a business plan that works for you. Complete with advice from a talented and inspiring advisory board, Fairy-Tale Success proves that you don't need a fairy godmother to make your dreams come true--all the entrepreneurial magic you need is already inside of you.
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About the Author

Beverly West and Jason Bergund are the coauthors of Please Don't Feed the Daisy: Living, Loving, and Losing Weight with the World's Hungriest Dog, What Pets Do While You Are at Work, Pug Therapy, and Fat Daisy: Inner Beauty Secrets from a Real Dog. Bev and Jason are married and live on the Upper West Side of Manhattan with their four dogs, one cat, and two turtles.


"A lively, interesting, and practical guide for young women who are thinking of starting a business.... If you know a high school or college student who is leaning in toward business, Fairy-Tale Success can be thought-provoking, inspiring, and useful." "If you're a young woman looking to launch your own business, product, or idea into the marketplace, but don't know where to start, turn to Fairy-Tale Success. --Crushable "Adrienne Arieff, founder of San Francisco-based boutique public relations firm, Arieff Communications, has been transforming brands into household names for two decades. She just put the finishing touches on her latest book, a manual for impresarios-in-the-making titled Fairy-Tale Success: A Guide to Entrepreneurial Magic." --7x7 "Cinderella Disrupted: The New Happily Ever After" --Neon Notebook "A lively, interesting, and practical guide for young women who are thinking of starting a business." --Getting Oriented "An engaging, empowering manual for young women who dream of someday running their own businesses.... The book will make many of us wish we'd stumbled across it in our formative years." --Lonny Magazine "The success stories are informative and inspirational.... You'll find some general advice to use if you're looking to start your own home based business. The section on writing a business plan gives much more relatable tips than the entrepreneurship course I took in college...some very insightful advice." --Smart Mom Picks "I enjoyed the structure of the book, and I felt like there is a great deal of information in an easy to digest format. There are great questions to ask yourself for creating (or updating) you brand signature, business plan, press kit and marketing material. If you classify yourself as a young entrepreneur, or have dreams of jumping into that camp this book is worth getting." "Arieff's latest publication (coauthored by Beverly West) is Fairy-Tale Success: A Guide To Entrepreneurial Magic. The clever manual utilizes a creative fairy-tale structure to create an approachable guide for young women who dream of having a business of their own someday." --The Epoch Times "It takes more than the wave of a magic wand to create a booming business, but a little extra help can go far to can set you on the right course.... The actionable steps are unmistakably all goes to prove that you're never too young or too old to launch your happily ever after." --San Francisco Chronicle

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