Table of Contents

One: Past and future Two: Planning games Three: Ra ra the team Four: Higher issues Five: Wrong again Six: Not perfect Seven: You can’t have it Eight: Mind games Nine: Culture you reckon Ten: I’m the greatest Eleven: Dark days Twelve: Families at war Thirteen: Agreement … oh yeah! Fourteen: Brain power… seek it if you can Fifteen: You owe it to yourself

Promotional Information

Farmers; farm managers; graduate students of agricultural economics and agribusiness; agricultural science students; extension practitioners; researchers in decision making processes

About the Author

has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.