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Fashion Branding Unraveled
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Table of Contents

1. The Brand and Branding Defining the Brand The Branding Process Phase One: The Brand Decision and Positioning The Branding Process Phase Two: Communicating, Launching and Evaluating the Brand 2. The Fashion Brand Luxury Fashion Brands Mass-Market Fashion Brands, Premium Brands, and Private Labels Retail Brands 3. The Future of Fashion Branding iBrand: The Age of the Interactive, Wireless, and Virtual Brands Redesiging the Brand

Promotional Information

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

Promotional Information

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

About the Author

Kaled K. Hameide is based at Montclair State College.

Reviews

Everyone has something to gain [from this book] ... It is a very accessible text ... I would highly recommend this text to be used for first year undergraduate students to help them get a better grasp of branding and how it relates specifically to the fashion industry * Matthew Kearney, University of Ulster *

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