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Fashion Design Course

This latest edition helps aspiring fashion designers understand demographics, psychographics, and the role of advertising; learn how to create a unique design vision through ethnographic research; develop a collection from first concept to finished project on the runway; see how to build a career in fashion, and more.
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"Steven Faerm draws upon his years of experience and expertise to provide a completely 'user friendly' course of instruction for aspiring fashion designers. Exceptionally well written, organized, illustrated and presented, "Fashion Design Course: Principles, Practice, and Techniques" is unreservedly recommended for personal, community, and academic library Contemporary Fashion instructional reference collections." --The Midwest Book Review

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