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In Fashion


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Table of Contents

Preface Acknowledgments Part I. The Changing World of Fashion 1. The Nature of Fashion 2. The Environment of Fashion 3. The Movement of Fashion 4. The Business of Fashion Part II. The Primary Level-The Materials of Fashion 5. Textiles: Fibers and Fabrics 6. Leather and Fur Part III. The Secondary Level-The Producers of Fashion 7. Product Development 8. Fashion Apparel: Women's, Men's, Children's, and Teen's 9. Accessories Part IV. The Retail Level-The Markets for Fashion 10. Global Sourcing and Merchandising 11. Fashion Retailing 12. So You Want to Be in Fashion?: Fashion Auxiliary Services Glossary Top 100 Fashion Influencers Notes Credits Index

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Everything you need to know to get started in the fashion industry.

About the Author

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years. Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.


This book covers the multifaceted fashion industry from the marketing perspective. This book helps students meet our curriculum competencies. It gives the fashion student the "other side" of the business from textiles and design. It is the perfect course and text for those exploring their interest in the fashion industry. -- Leslie Bush, Phoenix College, US
In Fashion is a concisely written text that provides an overview of the key components of our industry along with the relationship to the environmental marketplace. I consider it the best text for our community college students. -- Marilyn Sullivan, El Centro College, US

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