The Impact of Fashion Branding and Image Fashion Marketing The Buying Season: Marketing Fashions to Retailers Targeting the fashion consumer Cross Channel Shopping Crossing Product Boundaries Fashion and Entertainment Counterfeit merchandise, Ethics and Enforcement of the Law Marketing Fashions Globally
Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative The text is enriched with case studies, assignments, discussion questions, references, summaries and key terms, supplementing student learning Looks at the industry through a global perspective An Instructor's Guide is available to lecturers adopting this text - this includes suggestions for planning the course and using the text within the classroom A PowerPoint(r) Presentation is also available to adopting lecturers, providing outlines and ideas for lectures; compatible with PC and Mac platform
Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.