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Fashion Theory


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Table of Contents

1. Introduction 2. Fashion and Fashion Theories 3. What Fashion Is and Is Not 4. What Fashion and Clothing Do 5. Fashion and/in History 6. Fashion as Communication 7. Fashion, Identity and Difference 8. Fashion, Clothes and the Body 9. Fashion Production and Consumption 10. Modern and Postmodern Fashion 11. Globalization and Colonialism 12. Fashion and (the) Image 13. Fashion, Fetish and the Erotic 14. Conclusion

About the Author

Malcolm Barnard is Senior Lecturer in Visual Culture at Loughborough University, where he teaches the history and theory of art and design. His interests lie in the theories and philosophies of art and design, especially the areas of fashion and graphic design.


There is thought-provoking, scholarly value in Barnard's summaries and examinations, Summing Up: Recommended.- C. E. Berg, Museum of History and Industry, CHOICE Review

`Malcolm Barnard's Fashion Theory is more than just "an introduction". He sets out a clear account of major theorists' ideas in the context of key writers on fashion, and shows how some of the most abstract theory is implicated in the merest comment on, or second glance at, the clothes people wear. This book will be an invaluable resource for students of cultural studies, the social sciences and of course the many practical disciplines that study fashion. Anyone who wants to get seriously involved with fashion or clothing needs to be able to understand the ideas behind them - and Barnard's book is the go-to place to get that understanding.' Tim Dant, Professor of Sociology, Lancaster Universit, UK `Malcolm Barnard's Fashion Theory: an introduction is the most comprehensive, convincing and yet accessible book imaginable as an introduction geared specifically for students in fashion design. The book is unique, lucid and utterly concrete in its message that no statement about fashion is innocent. Barnard manages to explicate not only the inevitably political dimension of fashion, but - and partly as an extension of this - to convey a deep and multidimensional sense of the relationship between fashion and representation.' Brian Seitz, Professor of Philosophy, Babson College, US

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