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Fashion and the Consumer
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Table of Contents

Introduction 1. What is Fashion Consumption? 2. Historical Overview of Fashion Consumption 3. Normative Fashion Consumer Decision-Making 4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making 5. Using and Disposing of Fashion Products 6. Non-normative Fashion Consumption 7. Social Responsibility Related to Fashion Consumption Conclusion Index

Promotional Information

Offers a non-technical overview for students of fashion retail and marketing Provides an interdisciplinary approach and will support courses in fashion, cultural studies, sociology, marketing and public relations Represents an ideal student text: each chapter includes key definitions, summaries, case studies, discussion questions and suggestions for further reading From the new Understanding Fashion series of short, accessible, introductory books designed to cover an entire module in subjects such as fashion marketing, buying, textiles, and theory Also available in hardback, 9781845207977 GBP55.00 (September, 2010)

About the Author

Kim K.P. Johnson is Professor at the Department of Design, Housing, and Apparel at the University of Minnesota, USA. Jennifer Yurchisin is Doctoral Candidate at the Department of Apparel, Educational Studies, and Hospitality, Iowa State University, USA.

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