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Festival and Special Event Management
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Table of Contents

Preface. Acknowledgements. Part 1: Event Context. Chapter 1. An overview of the Event Field. Chapter 2. Perspectives on Events. Chapter 3. Event Impacts and Legacies. Part 2: Planning. Chapter 4. The Strategic Planning Function. Chapter 5. Conceptualising the Event. Chapter 6. Project Management for Events. Chapter 7. Financial Management and Events. Chapter 8. Human Resource Management and Events. Chapter 9. Marketing Planning for events. Chapter 10. Promotion: Integrated Marketing Communication for Events. Chapter 11. Sponsorship of Events. Chapter 12. Sustainable Development and Events. Chapter 13. Event Tourism Planning. Part 3: Event Operations and Evaluation. Chapter 14. Staging Events. Chapter 15. Logistics. Chapter 16. Event Evaluation and Research. Part 4: Legal, Risk and OHS Management and Evaluation. Chapter 17: Legal Issues of Event Management. Chapter 18. Risk Management. Index.

About the Author

Johnny Allen was the foundation director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney, and continues teaching and research activities with that organisation. He was event manager for the Darling Harbour Authority from 1989 until 1996, and special event manager for Tourism New South Wales from 1996 to 1999. Johnny has an extensive career in event planning, including public events and festivals in both urban and regional areas. He was made a member of the Order of Australia in 2007 for his services to the event industry and event education. William O'Toole has been creating and managing events for over 30 years, ranging from public festivals to corporate events. As an events development specialist, Bill worked for the Kingdom of Saudi Arabia, Dubai (UAE), the European Union and numerous local authorities, establishing events strategies and event management curriculum and training. His event project management system (EPMS) is used in events around the world. he is the director of the Project management graduate program at the University of Sydney. currently, he is the senior adviser to the event management Body of Knowledge (EMBOK) based in the USA, Canada, UK and South Africa, developing international competency levels and standards for event management. Rob Harris is a senior lecturer and the director of the Australian Centre for Event Management, University of Technology, Sydney. Rob has been involved in event management training, education and curriculum development for more than 10 years and was a foundation director of the Festivals and Events Association of Australia. He has an international reputation as an event management educator, having delivered short executive development postprograms through to Masters level courses in a variety of locations around the world, including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia. Rob is a co-author of the texts Festival and Special Event Management and Regional Event Management Handbook, as well as a number of event-related journal articles. he is on the editorial board of the international journal Even Management, and is the founder of the recently established Event Education and Research Network Australasia. Ian McDonnell is a senior lecturer in the faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services, including the very popular event management subject. In 1996, along with Johnny Allen he started the first higher education course in event management, the Executive certificate in Event Management. this book came from the lack of a text that could be used in such courses.

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