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Fierce Leadership
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Hire smart people. . .', 'Hold people accountable. . .', 'Focus on the client. . .' For years, these mantras have been blindly adopted by business leaders everywhere but, as Susan Scott shows, these so-called best practices are ineffectual, cost companies vast sums and drive away the most valuable employees and customers. Yet they are so deeply ingrained in our organisational culture that no one has questioned them, until now. Informed by over a decade of research and work with CEOs and senior executives of the world's leading companies, Susan Scott reveals why these established practices are so wrongheaded and shows you how to spot the signs that you are falling prey to them and why they are adversely affecting your business. She then, in her direct, no-nonsense style, suggests a series of surprising and smart alternatives that you should put in their place.
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Promotional Information

* www.fierceinc.com * www.piatkusbooks.net * Paperback review mailing * Anticipated review coverage in business journals

About the Author

Susan Scott is the founder of Fierce, Inc., a global training company whose clients include Yahoo, Starbucks, Cisco, BP, General Dynamics, New York Life, Nestle, Four Seasons Hotels & Resorts, Lego, C.A.R.E., Best Buy, Coca-Cola. and Ernst & Young. She lives in Seattle, Washington.

Reviews

Keith Ferrazzi, bestselling author of WHO'S GOT YOUR BACK Susan Scott cuts through a lot of jargon and commonly accepted ideas and offers up specific, actionable steps to achieve better results. Pick one or two and get started today' Bill Ayer, President and CEO, Alaska Air Group * 'Fierce Leadership will teach you everything you need to know to truly set your company, and your career apart' * You can start using these ideas tomorrow. Hell, you can start using them today. Susan Scott shows why the received wisdom is wrong, and how we can get it right' Doug Stone, co-author of the international best-seller DIFFICULT CONVERSATIONS * 'Fierce Leadership has distilled valuable real life experiences and provides a clear roadmap for leaders, managers, employees, or any group of people working together to make positive change' Geri D. Palast, Former Assistant Secretary of Labor and Executi * Susan Scott answers one of the most compelling questionas in business today: "why are healthy companies so sick?". For executives leading their organizations through a global economic crisis of this magnitude, Fierce Leadership provides a critical new roadmap * Cosima (Cos) LaPorta, Senior Vice President, Western/Pacific, Starbucks 'Scott's unique combination of business expertise and bold imagination will re-energize leaders, employees, and managers alike' Professor Stewart D. Friedman, Wharton School, Univers *

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