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Financial Times Guide to Making the Right Investment Decisions


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Table of Contents

Introduction 1 The Valuation Villa 2 Sector and Market background 3 Management and Strategy 4 Performance and Returns 5 Financial Position 6 The Outlook 7 Absolute Valuation - Discounted Cash flow (DCF) 8 Relative Valuation 9 The Investment Decision - buy or sell? Glossary Index

About the Author

About the author Michael Cahill is an established analyst and coach, and head of MarketMatters, a training company that specialises in demystifying company valuation and how markets work. A Cambridge economics graduate, he worked for 16 years as an investment analyst in both broking and fund management, including 10 years at UBS Warburg as a member of one its top-rated research teams. Michael's clear and common sense approach to analysing companies and valuing shares was first published in 2003. In this edition, he has taken this subject a stage further, creating a new framework that makes company valuation even more intuitive and accessible. Michael's energy and enthusiasm transforms the subject and inspires people to think about valuation and financial markets differently, prompting one course participant to comment: 'A fantastic teacher - helpful, resourceful, covered all the ground in great detail but made it all very real and really understandable'. Michael lives in London and as well as working in the UK he regularly teaches and coaches overseas. For more information please go to or email


'An excellent guide to the practical analysis of the value and risks of companies. Very well written and easy to comprehend whilst not avoiding real-life difficulties - the best book on company analysis and valuation I've read.' Jon Moulton, Chairman, Better Capital 'Excellent. A comprehensive and insightful view of the world of stock market investment. Fully deserves to become the investors' vade mecum.' David Webster, Chairman, InterContinental Hotels Group 'Impressive. Value consists of inherent qualities but also what the market makes of those qualities. Michael Cahill's book successfully describes how professionals value companies, how the market works and the issues investors must consider to reach a decision.' Sir John Egan, Chairman, Severn Trent

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