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Financing the Underfinanced
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This book, as a comprehensive, in-depth analysis of one of the fastest-growing industries in China, covers all the most important areas and issues in the country's online lending industry. It includes, but is not limited to, the history of online lending, the scale of the online lending market, the basic business models in and a risk analysis of online lending, the characteristics of typical online-lending borrowers and investors/lenders, the root causes of bankruptcy among failed online lending platforms, a comparative analysis of online lending platforms inside and outside China, the overall ranking of online lending platforms in China and finally, the outlook for the online lending industry in the future. The integration of Internet and finance has, in recent years, been among the most notable topics discussed in the media, the business community and academia, both in China and worldwide. The chapters are supplemented with detailed case studies, which include illustrations and tables and the book combines theoretical analysis with conceptual discussions of and best practices in the online lending industry. It will be of interest to a variety of readers worldwide, including: (1) existing and potential online borrowers; (2) existing and potential online lenders; (3) investors and professionals running online lending platforms; (4) traditional bankers and major shareholders in traditional financial institutions; (5) staff in regulatory government agencies; (6) academics; and (7) the general public.
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Table of Contents

Introduction to Online Lending.- Statistic Analyses of Online Lending Industry.- Business Model Analysis of Online Lending Platforms in China.- Business Model Analysis of Online Lending Platforms outside China.- Risks in Online Lending Industry.- A Comprehensive Rating System of Online Lending Platforms.- Prospect of Online Lending Industry in China.

About the Author

Jiazhuo G. Wang is a finance professor of School of Business, College of Staten Island, City University of New York, and a visiting professor of HSBC School of Business at Peking University (PKU) and a senior research fellow at SME Research Center at PKU. He is the co-author of the book "Who Gets Funds from China's Capital Market", published by Springer in 1/2014, and author or editor of several other in-writing business/finance books that will be published by Springer and Qinghua University Publisher in the next a few months. Hongwei Xu is the CEO of YesMyLoan, the largest online lending portal firm in China with tremendous operating experience in China's online lending industry, and has published several articles on online lending (in Chinese) in some Chinese business journals.

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