About the Author

Darren Rovell has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com's sports business reporter. He also appears on numerous ESPN radio affiliate shows and on ESPNews, and contributes to ESPN's flagship Sports Center, its investigative Outside the Lines shows, and ESPN2's morning show Cold Pizza. In 2004, Rovell was named to Newsbios' 30 under 30, a list of the top 30 national business reporters under 30. He is the co-author of On the Ball: What You Can Learn About Business from America's Sports Leaders.

Reviews

"Selected as one of Soundview Executive Book Summaries's the ""30 Best Business Books"" of the year. Publishers Weekly: .".".an account wide in scope, rich in details and sufficiently varied to keep the pages turning."" Beverage Digest: ""[A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development -- and sale -- of Gatorade."" Yahoo! Sports: ""[A] fascinating new book.[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big."" Dallas Morning News, Steve Powers, nationally syndicated columnist: ""It's a lively book rich in detail."" Business Ledger (Oak Brook, IL): .".".an engrossing read...the book is captivating."" BrandChannel.com: ""A good read about a product's ups and downs for those into sports, business, or supposed hangover cures."" Mississippi Business Journal: .".".a fascinating business story."" Detroit Free Press: ""He [Rovell] writes a fascinating chronicle of how Gatorade's superb marketing overcame obstacles."""

"Selected as one of Soundview Executive Book Summaries's the ""30 Best Business Books"" of the year. Publishers Weekly: ""...an account wide in scope, rich in details and sufficiently varied to keep the pages turning."" Beverage Digest: ""[A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development -- and sale -- of Gatorade."" Yahoo! Sports: ""[A] fascinating new book.[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big."" Dallas Morning News, Steve Powers, nationally syndicated columnist: ""It’s a lively book rich in detail."" Business Ledger (Oak Brook,

"Selected as one of Soundview Executive Book Summaries's the ""30 Best Business Books"" of the year. Publishers Weekly:,,"."an account wide in scope, rich in details and sufficiently varied to keep the pages turning."" Beverage Digest: ""[A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development -- and sale -- of Gatorade."" Yahoo! Sports: ""[A] fascinating new book.[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big."" Dallas Morning News, Steve Powers, nationally syndicated columnist: ""It's a lively book rich in detail."" Business Ledger (Oak Brook, IL):,,"."an engrossing read...the book is captivating."" BrandChannel.com: ""A good read about a product's ups and downs for those into sports, business, or supposed hangover cures."" Mississippi Business Journal:,,"."a fascinating business story."" Detroit Free Press: ""He [Rovell] writes a fascinating chronicle of how Gatorade's superb marketing overcame obstacles."""